Confessions of a Founder: The Unfiltered Growth Series

Verity

111d Queen Street East, M5C 1S2, Toronto, ON, Canada

Wealth Bridge Consulting

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Wealth Bridge Consulting was created to change the way financial services connect with people’s lives. For Behi Shafiei, Founder & CEO, it started with a realization: traditional financial services often overlook the human side of money. While working in public and private sector consulting, she saw firsthand how institutions prioritized generic solutions over the unique needs of individuals. It was more than a gap, it was a failure to serve. That realization turned into a mission. Canada’s financial services needed to reflect who we are.Behi envisioned something radically different; A model that reclaimed control, shifting power from institutions back to individuals and families; where it truly belongs. People didn’t need more sales pitches. They needed education, tools, and a partner they could trust. Driven by this vision, Behi founded Wealth Bridge Consulting. This wasn’t just a business idea; it was deeply personal.As a visible minority, Behi had faced the same battles her clients encounter every day: navigating cash flow struggles, overcoming heavy tax burdens, and striving to build lasting wealth in a system that wasn’t designed for everyone. She turned these struggles into insights and created Wealth Bridge Consulting to empower others to do the same.Wealth Bridge Consulting isn’t just a firm, it’s a call for change. We do more than provide services. We are partners, educators, and advocates who prioritize people over profit. Our solutions are tailored, thoughtful, and designed to meet each client’s unique journey. We bridge the gaps left by conventional approaches with integrity, and understanding of client’s unique financial desires!