Believe in true hydration. Hailing from South Korea, belif’s name was derived from the word “believe” to embody its commitment to creating skincare solutions with results you can believe in. belif believes that hydration is the foundation of healthy, glowing skin. Skincare ingredients can’t work their magic if your skin is dry. belif strives to design clinically-tested K-beauty formulas that are gentle for everyday and everyone’s use, that delivers deep, lasting hydration that renews the skin’s moisture inside and out for a truly hydrated skin.
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