Hanwoo Picnic with Music 韓牛音樂野餐

Piazza B, Hong Kong Cultural Centre

10 Salisbury Road, Hong Kong, KOW, Hong Kong

Hanwoo Association

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Hanwoo Association serves as the central representative body for the nation's Hanwoo cattle farmers and industry. Dedicated to preserving and promoting Korea's native beef cattle breed, the association works to ensure the sustainability and competitiveness of domestic farms against imported alternatives. Its core mission is to advance the interests of its members through active advocacy, urging the government for protective policies and legislation, such as a dedicated "Hanwoo Law," to stabilize the industry's supply chain and strengthen national food security. Beyond policy, the association is instrumental in the commercial promotion of Hanwoo beef, organizing nationwide campaigns and events like "Hanwoo Day" in partnership with major retailers to highlight the product's superior quality and cultural significance. In the face of international trade pressures, such as tariff negotiations, the association consistently champions the cause of local farmers, positioning the Hanwoo industry as a vital component of Korea's agricultural heritage and self-sufficiency. Through these multifaceted efforts, the Hanwoo Association plays a crucial role in safeguarding the future of this premium agricultural product for farmers and consumers alike.