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ABOUT PUREFounded in 2002 and headquartered in Hong Kong, The PURE Group is Asia’s leading premium lifestyle brand that includes PURE Yoga, PURE Fitness, PURE Pilates, PURE Nutrition, nood food, PURE Online and FUZE. PURE Group has locations in Hong Kong, Shanghai, Beijing, Singapore and New York.Why We’re HereWe inspire and help people to lead healthier, happier lives.What We DoWe offer a complete lifestyle experience driven by a passionate customer-focused culture through yoga, fitness, healthy eating and activewear.MilestonesWe went from a single yoga studio in Hong Kong with just 2 teachers in 2002 to becoming an established holistic wellness hub with over 42 world-class facilities globally.