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Curtin University Malaysia

LTCL 6, Faculty of Business, Lutong, 98009, Miri, Sarawak, Malaysia

Sarawak Influencer Council (SIC)

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The Sarawak Influencer Council (SIC) serves as an association dedicated to fostering a dynamic influencer community within the region. SIC was established on January 2024 and the total number of committee members is 10. Committed to empowering aspiring influencers, SIC provides vital support and resources, including mentorship programs and educational workshops, to nurture their growth and development. Through strategic collaborations with government agencies and businesses, the council spearheads influencer-led campaigns aimed at promoting Sarawak's diverse culture, attractions, and offerings to a global audience, thereby boosting tourism and economic prosperity. Furthermore, SIC actively fosters partnerships between influencers and local businesses, facilitating mutually beneficial collaborations that drive brand awareness and engagement. Upholding the highest standards of integrity, SIC also addresses ethical issues and concerns within the industry, ensuring transparency and authenticity in influencer marketing practices. Additionally, SIC advocates for responsible and sustainable practices among influencers, encouraging environmental stewardship and social responsibility in content creation and promotion. Through these initiatives, the SIC plays a pivotal role in shaping the influencer landscape while promoting the socio-economic development and cultural richness of Sarawak.