A History of Animated TV Commercials

Virginia Museum of Fine Arts

200 North Arthur Ashe Boulevard, 23220, Richmond, VA, United States

James River Film Society

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The James River Film Society (JRFS) is a volunteer-run nonprofit dedicated to the art of film and film as art.The JRFS was originally formed as the Richmond Moving Image Co-op (RMIC) in 1999 through a partnership between the James River Film Festival (founded in 1994) and Flicker. RMIC was incorporated on March 1, 1999, and received its 501(c)(3) nonprofit status from the IRS on July 21, 1999. In 2010 the RMIC changed its name to the James River Film Society to better communicate its mission through its name. The JRFS is an all-volunteer run organization.