Debate: Contemporary vs. Traditional Genres

Etihad Museum

1 Jumeirah Street, Dubai, Dubai, United Arab Emirates

Alserkal Advisory

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We are a multidisciplinary practice comprised of Alserkal’s founding team in addition to thinkers, researchers, and specialists in diverse fields from multiple geographies. Our advisory practice helps develop cultural production and establish spaces for polyphonic voices. We challenge conventional business practices, embracing a mindful approach to reimagining cultural destinations and crafting audience-specific public programmes that resonate with our communities, while also assessing our impact on society, the environment, and local economies.