First Friday Karaoke at Longevity Wines

Longevity Wines Inc

2271 South Vasco Road, 94550, Livermore, CA, United States

Longevity Wines

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Longevity Wines is a family-owned, urban winery and certified minority-owned business based in the Livermore Valley wine region of Northern California. Founders Debra and Phil Long opened Longevity in 2008 when their winemaking hobby outgrew their garage. By that time, they had spent years visiting tasting rooms and saw a need for inclusive wine experiences. Their love of warm, welcoming spaces is evident in the cozy, barn-themed tasting room they designed together.Debra came up with the Longevity name as a play on their last name that also expresses their enduring love for each other, for wine and for doing things together. Their Phil-osophy (pun intended) was to focus on the experience of enjoying quality wine: the food you have with it, the place you enjoy it and the friends you share it with—the pairings that make great memories.Phil designed the intricate heart logo that graces Longevity bottles. If you look closely, you’ll notice it is filled with more hearts, grapes and twining vines. This special logo was inspired by artisan glass hearts Phil gave to Debra every Valentine’s Day. Her love of hearts became a big part of their everyday life and the logo symbolizes their life together.Sadly, Debra was diagnosed with pancreatic cancer in 2016 and passed away in 2019. Phil draws his inspiration from their love story on a daily basis as he continues to build their brand. Longevity was named Livermore Valley’s Winery of the Year just a few days before Debra died and is now the third largest brand in Livermore Valley.Phil and his son, Assistant Winemaker Phil Long Jr., produce approximately 2,500 cases of Longevity Vintner Select wines in Livermore Valley. A partnership with Bronco Wine Company that began in 2019 allows Phil to make his Longevity Classic California wines on a much larger scale and bring Longevity to wine lovers across America and beyond.