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The Manitoba Advising Professionals (MAP) began in 1997 as an association of academic advisors in post secondary institutions across the province. Our mandate is to provide a forum for advisors to share information and ideas with colleagues, and to provide opportunities for professional development through conferences and workshops. Our membership has expanded to include other professionals, for whom academic advising may not be a primary job responsibility, but for whom student service issues are of professional interest. MAP’s membership has included student service professionals from Assiniboine Community College, Booth College, Brandon University, Campus Manitoba, Canadian Mennonite University, Collège universitaire de Saint-Boniface, Herzing College, International College of Manitoba, Manitoba Institute of Trades and Technology, Red River College, University College of the North, University of Regina, University of Manitoba, University of Winnipeg, and Winnipeg Technical College.