Great Green Wall Initiative - 2nd Private Sector Engagement & Growth Forum

African Union Headquarters

Roosevelt Street, W21, Addis Ababa, Addis Ababa, Ethiopia

Futures Agribusiness

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Futures Agribusiness is the lead coordinating member of the Private Sector Forum and is a social business that aims to work on integrated markets development for sustainable market supply, standing on its triple approaches: Market-based, community-based, and nature-based. The innovative Optimized Agroforestry and Commercialization has brought the company's profile at the top of the restoration industry. In order to scale and speed the restoration program across the GGW countries, FAGRIB designed the Market-Based Restoration that summarizes all the strategies and offers a very attractive business ecosystem on the degraded and dry lands of Africa. FAGRIB considers collaboration and partnerships as fundamentally integrated into a solid environment to address multiple challenges facing the world at this time. The designed and co-creation of locally led initiatives have made a difference to the ground and FAGRIB strongly considers this to build sustainable wealth base for endogenous integrated development programs.