Minding Her Sports Business

515 Congress Ave.

515 Congress Avenue, 78701, Austin, TX, United States

Fran Harris

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​“Well-behaved women rarely make history.”​Fran Harris is the Founder & CEO of Electra Beverages & Nutritionals, a better-for-you electrolyte drink company she launched in 2021 on ABC’s award-winning reality business show, SHARK TANK. She’s also Founder/Owner/Operator of The Athletic Club, a DFW-based portfolio of indoor and outdoor multi-sport sports complexes.​The former Procter & Gamble sales executive managed the highly coveted Kroger account, enroute to numerous sales awards with the consumer products giant before transitioning 100% into a multi-faceted sports career. She boasts more than 25 years of experience in sports – tech, marketing, management, operations, media, films and investing. As a sports executive, Fran has created, curated, managed and produced 300+ camps, combines, tournaments and events including with partners that include NBA, WNBA, NFL, iBall, Skills Pay Bills, City of Austin, LA Fitness, and 30+ universities including her alma mater, The University of Texas Longhorns.​Fran is the former host of HGTV’s renovation show, “Home Rules”, and has been featured in hundreds of media outlets as a business, sports and media thought leader including The Today Show, Good Morning America, CNN, CNBC, MSNBC, FOX Business News, and magazines Black Enterprise, Inc, and Entrepreneur. A former ESPN Announcer, Fran brings 20+ years on-air and production experience as a play-by-play announcer, color analyst, studio host, sideline reporter, game commentator, writer and producer. She’s currently a color analyst for the WNBA’s Dallas Wings.​At the University of Texas, Fran led the Longhorns to an undefeated (34-0) NCAA Championship in 1986. She earned ALL Southwest Conference honors in 1984, 85 and 86, and was the Player of the Year in 1986. She finished her career at Texas as the fourth leading scorer in program history with 1,798 points. A decade later she played on the WNBA's first championship team with the Houston Comets. Fran earned a BA, Journalism and MA, Journalism from the University of Texas at Austin, and a Master of Science in Tech Commercialization from The University of Texas McCombs School of Business. The author of more than 20 books including HOUSTON BY MORNING, a novel set in the world of women’s pro hoops, Fran’s also a filmmaker and content creator, who produced and directed A LEAGUE OF OUR OWN, a feature length documentary about women’s professional basketball, which debuted in May 2024. Today she’s leading the charge to bring a WNBA expansion team to Austin, Texas.