Mission GalaCON Atlanta 2025

Gas South Convention Center

6400 Sugarloaf Parkway, 30097, Duluth, GA, United States

Shariff James

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Shariff A. Jamesis a dynamic and accomplished businessman with nearly 25 years of experience. As a native of Essex County, NJ, he has built a reputation as a premier promoter and producer of upscale events, particularly for working professionals, while also excelling in real estate investing and motivational life coaching. Shariff's entrepreneurial journey exemplifies resilience and determination, showing how commitment to growth and community impact can drive success. His mission is deeply rooted in his faith and his desire to inspire others, foster economic opportunities, and mentor those who aspire to reach their full potential.Notably, Shariff became New Jersey’s first African-American producer to create large-scale, upscale nightlife experiences, featuring them at iconic venues like The New Jersey Performing Arts Center over a 9 year span. Through his previous organization, Mission Entertainment, he has hosted over 200 events with up to 3,500 attendees at prestigious locations, including MetLife Football Stadium, NYC’s Empire State Building, and Revel Casino.Shariff's success as a producer has translated into real estate, where he brings creativity and execution to transformative projects. His $5+ million,14-unit boutique condodevelopment in Newark recently gained approval 2022 from the city's Historical Landmark Preservation Commission. Shariff’s real estate network / associates includes developers has a collective of $40 million in redevelopment projects (Pre & Post construction) spanning New Jersey and Atlanta, including multifamily units, mixed-use developments, and luxury single-family homes. As a business coach, he also supports new investors on their path to success.Shariff’s dedication to his community and his clients shines through in his endeavors, whether he’s building, coaching, or creating spaces for expression and growth. His ongoing mission withMission New Value Groupcontinues to drive positive impact and inspire others to aim high and achieve.