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From the day the “party” began, a collaboration between fashion and music was built on the belief of Sex, Drugs, and Dirty Money. Although Coolin’ Out has become synonymous with partying, really we speak to a whole generation of young men and women whose lives defy categorization along conventional lines of race, class or gender. Our perspective is multi-cultural and relates to the essential elements of a young modern world.Coolin’ Out is not just a clothing and entertainment company, but is a lifestyle brand infused with urban and suburban influences. Now stepping into our 7th year our motto “Party Hard or Go Home” has never reigned truer. Influenced by pretty much everything and everyone, we have become a product of our environment. Basically, whether you’re a billionaire tycoon or a hustler on the street, we are all just "Coolin’ Out."