Shop. Celebrate. Slay. De Marca Turns 8

Bronx Kreate Hub

15 Canal Place, 10451, The Bronx, NY, United States

Blogger House Curvy Closet

0 followers

About the BHCCIn 2017, blogger/influencer Darlene Lebron discovered she had a major problem. Her closet was filled to the rim with gorgeous pieces that she had previously worn to events and blog shoots, and she hadn’t planned to wear them again. How could she clear out some space in her closet quickly? She realized that Facebook could be a great way to sell her clothing, both freeing up closet space and offering plus size women designer/brand names styles at low prices.A few sales later, Darlene’s blogger bestie and housemate Sandra Negron joined in, selling her own clothing. It was then that the Blogger House Curvy Closet was born. The power duo started having sales via Facebook Live once a month, which they also noticed had become a space that inspired women to get out of their comfort zone, trying new styles without breaking the bank. Their customers were interacting with them on a personal level, sharing their OOTDs and it became more than just selling clothing. It became a community.Darlene and Sandra started referring to their customers as the BHCC squad and later created a private Facebook group to offer private flash sales and have a safe, non-judgmental place for the squad to share their outfit images and interact with each other. The BHCC continued to get even more popular, often selling out and their community grew. The women saw how popular the sales were, leading them to see an opportunity to grow BHCC into a full-fledged online consignment marketplace that would include other sellers, offering a wider size range and more assortment. Their first influencer sale kicked off with the closet of Maddy Jones of Editor-in-Chief of PLUS Model Magazine. It was a great success, leading Darlene and Sandra to start weekly sales that featured, not only the closets of influencers, but also those of the BHCC squad.Two years later, the duo sells over 6,000 pieces annually from top brands and designers in a size range of 10 to 32. They have sold clothing from the closets of top influencers and bloggers such as: Cece Olisa, Essie Golden, Meaghan O’Connor, Kellie Brown, Maxey Greene, Jessie Diaz-Herrera, Marcy Cruz, and Ada Rojas.They also now ship to the continental US and Puerto Rico and have monthly pop-ups at their studio location in Bronx, NY.You can find the Blogger House Curvy Closet on Facebook at www.bloggerhousecurvycloset.com, www.facebook.com/bloggerhousecurvycloset and on Instagram at www.instagram.com/bloggerhousecurvycloset.