Sid55 Multimedia Group Presents Boots on the Ground

The Lower Level Lounge

207 East Buffalo Street, 53202, Milwaukee, WI, United States

Sid55 Multimedia Group LLC

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Who We AreSid55 Multimedia Group LLC is a creative powerhouse committed to amplifying diverse voices and delivering top-tier entertainment through music, film, television, and live events. Based in the heart of the South and rooted in culture, soul, and innovation, Sid55 is the second home of Southern Soul — bridging generations through storytelling, rhythm, and realness.What We DoWe specialize in producing unforgettable events and multimedia content that celebrate the Southern Soul genre and beyond. From intimate listening sessions and high-energy dance shows like The Get Down Town, to film screenings, artist showcases, and full-scale music tours, Sid55 curates experiences that leave lasting impressions. We're also home to popular shows like Sid55 Live, Juke Joint Grooves, and A Man and a Woman, each crafted to entertain, inspire, and spark meaningful conversations.Our MissionOur mission is to elevate underrepresented talent and stories in the music and film industries while creating a strong cultural legacy rooted in authenticity, community, and creativity. We aim to connect fans with the heart of Southern Soul and urban culture, offering a platform where art and purpose meet.