MLK EVENT is positioned in Puerto Rico, focusing on the burgeoning K-pop market.The core purpose of the company is to create and promote engaging K-pop events, offering fans a unique cultural and entertainment experience. Our target market comprises K-pop enthusiasts across Puerto Rico, ranging from teenagers to young adults who are avid fans of Korean pop culture. We differentiate ourselves by being one of the few companies in the region that exclusively concentrates on K-pop-centric events, capturing the rapidly growing interest in this genre. Through innovative event planning and tailored promotional strategies, we aim to become the leading name in K-pop entertainment in Puerto Rico.