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The Business Ethics Alliance is a unique, Omaha-grown ethics initiative. With the 2001Enron scandal as a backdrop, in 2005 Beverly Kracher, Ph.D., holder of the Robert B. Daugherty Endowed Chair in Business Ethics & amp; Society in Creighton University’s Heider College of Business, began organizing Omaha business leaders to support local business ethics education. Butch Ethington, ethics and compliance at UP Railroad, was an early collaborator.In Spring 2006 through 2007, Beverly and Bob Bates, former CEO of Jefferson Pilot and business community leader, worked with Anthony Hendrickson, Dean of Creighton University Heider College of Business, David Brown, then President and CEO of the Greater Omaha Chamber of Commerce, and Jim Hegarty, President and CEO of the Better Business Bureau Midwest Plains, to begin formalizing a unified business ethics initiative. Initial business ethics programs were tested for interest in the local community, and a larger strategic committee met regularly to create the structure needed to run business ethics programs long-term. Laura Larson led program operations and became the first Alliance employee.