Childhood cancer does not discriminate. It is the number one disease killer of children in the world. It claims the lives of more children annually than any other disease. Believe in the Gold supports families affected by childhood cancer, increases awareness about childhood cancers and raises funds for vital research initiatives that affect one in every 400 kids.Believe in the Gold began in a hospital room where Jacey Uphill adopted “BELIEVE” as her personal mantra. While fighting her own battle with this unrelenting disease, she remained positive and was determined to make a difference. She believed that the gold ribbon that represents childhood cancer should be more recognisable. Despite the harsh realities she endured each day through her treatment plan, she remained active in her community raising awareness about childhood cancer and how it affects families.Believe in the Gold is 100% volunteer run with no hidden costs.100% of the proceeds go towards our cause!Charity registration #834651630 RR0001Believe In The Gold