Relationship Coach -The principle of a pleasure ethic is that pleasure – that which lights us up, turns us on, is in integrity and alignment with who we are in any given moment and time of life – is intrinsically virtuous and worthy of pursuit.An ethic of pleasure values creativity and imagination alongside achievement, and the journey at least as much as the outcome. It elevates relationships over profit and production; joy and ease over unnecessary suffering; authenticity and vulnerability over measured performance; experimentation and exploration over anxious grasping for certainty.