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"MovinEssence" combines two key concepts relevant to the business decription. "Movin" is a colloquial form of moving, emphasizing action, dynamism and physical activity, which aligns with the dance fitness aspect of the business. "Essence" derives from the Latin word "essentia," meaning the intrinsic nature or indispensable quality of something. In this context, it suggests that the core of the fitness experience is about embodying one's true self through movement, whether in dance or strength training. Together, "MovinEssence" conveys a holistic approach to fitness that focuses on both physical movement and personal expression.