International Wellness Expo (IWE)

Malaysia's International Wellness Expo (IWE 2024) marked a significant milestone as the country's first wellness-focused trade exhibition, advancing the global wellness revolution. Highlighting sustainable preventive care, innovative diagnostics, and therapies, IWE 2024 fostered collaboration, innovation, and education to address global health challenges. As a transformative industry event, it connected wellness enablers with buyers, showcasing the sector's evolution. With participants from 12 countries, its success.

Set the stage for IWE 2026, a premier global platform aiming to foster collaboration, innovation, and action in wellness. IWE will be held under the theme "Wellness Innovation: Digital Meets Tradition," with two B2B networking days focusing on partnerships and a third B2C day promoting brand awareness and consumer adoption. This balanced approach ensures industry growth and consumer impact, solidifying IWE's transformative role in the wellness landscape.