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The Golden Glow Project began with a simple but powerful mission: to bring comfort, care, and connection to seniors in their golden years through volunteer spa days. What started in assisted living communities has grown into a nationwide movement of licensed spa, beauty, and wellness professionals using their skills to uplift others through compassionate service.Though our reach has expanded, our heart remains the same. We are still deeply rooted in our core values: to uplift, restore, and bring comfort to those who need it most. We create meaningful opportunities for spa, wellness, and beauty professionals to give back through spa days, makeovers, wellness events, retreats, and more—all thoughtfully designed to serve people facing physical or emotional hardship. From soothing the fragile, aching skin of someone undergoing radiation to offering a quiet moment of care for a trauma survivor, each act of service brings dignity, relief, and a powerful reminder that they are not alone. At the heart of everything we do is the belief that skilled, compassionate touch can transform lives.