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UnderSide Records is an independent music and entertainment company based in Tyler, Texas, dedicated to empowering emerging artists and reshaping the underground scene. Founded by artist and producer JJschmitty (Ian Steele), UnderSide Records offers a full suite of artist development services, including music production, marketing, visual content creation, and live event promotion.Our mission is to support artists who seek a real platform for growth—whether it’s their first studio session or their next headline show. We believe in authentic expression, long-term development, and building a creative community from the ground up. With a focus on high-energy concerts, cinematic visuals, and bold branding, UnderSide Records is more than a label—it’s a movement for those who live outside the lines.Current featured artists include rising talent Malakai Manson and label founder JJschmitty, both known for dynamic performances and genre-blending sounds. Whether you're a fan, collaborator, or artist looking for a team that truly invests in your vision, UnderSide Records is where the underground rises.