European Loyalty Association (ELA)

The ELA is a membership association that provides exclusive regional and international content and networking opportunities for brands and their loyalty, CRM and customer engagement teams.Across four, regional, European HUBs (UK, Benelux, Nordics and DACH) practitioners will regularly meet online and offline to discuss ways to improve loyalty and engagement programmes, learn, network, exchange ideas, develop, and benchmark their progress.The ELA will also strive to offer training, resources, bespoke learning opportunities and mentorship programmes in the future.

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