Pura Alegría began with an unexpected meeting that blossomed into a shared dream. With Raquel’s roots in Sevilla and Bart’s European connections, our lives intertwined through a shared love of Spanish culture, wines, and the stories they tell. Our story took shape as we travelled through Andalusia, captivated by the human warmth and passion embodied in every vineyard we visited. We discovered that each bottle tells a tale, one that spans generations and is deeply connected to the land. Pura Alegría is our way of sharing this joy “pure, unfiltered, and full of life” with the Benelux community.
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