The Well Red Damsel

About

The Well Red Damsel is Milwaukee’s first-ever pop-up romance bookstore that celebrates love in all its forms. As a woman- and queer-owned business, we’re redefining what it means to be a damsel – we are steering our own course and crafting our own narrative.We’re dedicated to building a space where romance readers can embrace their love of the genre without judgment. Our curated collection of both new and gently used books showcases love stories that are as unique as you.We bring the magic of these books directly to you at local markets, community events and pop-ups around the city. Whether you are new to the genre or a hardcore romance fan, we invite you to fall in love with love stories.