8th Annual DIY Tourism Conference

Digital marketing constantly changes, but you don't need to navigate those changes alone.

Effectively enticing visitors to explore your community, make a reservation, attend your events, and shop at your local businesses is tough enough on its own. It doesn't get any easier when the platforms, tools, strategies, and trends constantly evolve with consumer behaviors. Digital marketing in the tourism, travel, and hospitality industries requires skill, strategy, and creativity. That's why we created the DIY Tourism Marketing Conference and the NEW DIY 365: A Year-Round Learning Community.

Early Bird Tickets + Our New DIY 365 Learning Community is Here!

In its 8th year, this conference provides the latest digital strategies, resources, and tools to help you reach potential visitors and motivate them to visit. In addition, we are thrilled to introduce the DIY Tourism 365: A Year-Round Learning Community developed to help participants attract visitors, increase lodging revenue, engage residents, and create vibrant local experiences. We’ve created this program to help you level up your tourism marketing and navigate competition, changing traveler behavior, and evolving digital trends.

Why Attend the DIY Tourism Marketing Conference?

Our two-day event is located in the heart of the downtown of one of the country's fastest-growing tourism destinations: Asheville, North Carolina. Enjoy the sights, sounds, and fall colors of the Blue Ridge Mountains while you gain up-to-date marketing knowledge and skills you can take back to your region, venue, tourist destination, or local business to implement immediately.

Book your discounted stay at this year's event venue, the Renaissance Hotel Downtown Asheville, and enjoy this Southern destination city's walkable restaurants, shops, and other hotspots.

You'll have the opportunity to learn from Chris Cavanaugh, a travel and tourism marketing strategic planning consultant and founder of Magellan Strategy Group, Sarah Benoit and Justin Belleme, co-founders of the digital marketing training program JB Media Institute, as well as a host of industry experts in topics such as video, ethical marketing, AI, social media, local SEO, Google Ads, SEO, and more. These experts will show you how to tell your business or organization's story compellingly to reach the right audience and encourage them to take action.

This event will feature classes suited for marketing professionals in travel and tourism and tourism industry leaders. Additionally, we'll provide content designed for hotels, attractions, and small businesses that want to attract visitors and residents alike. Our vision is that representatives from tourism organizations—their leadership teams, marketing staff, CEOs, owners, and other marketing professionals—will attend this event together. These groups can learn in a supportive and collaborative workshop setting.

Why Purchase the DIY 365 - A Year-Round Learning Community Bundle?

DIY Tourism 365 combines topics from our DIY Tourism Marketing Conference curriculum, comprehensive Content Strategy Roadmap (CSR), and monthly artificial intelligence (AI) marketing group training series.

With DIY Tourism 365, you’ll get:

Online Training & Coaching

• 12-month access to our comprehensive CSR curriculum—a library of proprietary video content and digital resources covering topics like SEO, social media, email marketing, and digital ad campaigns
• Exclusive, monthly live coaching and support sessions for an entire year, providing you with personalized tourism marketing guidance

A Ticket to the DIY Tourism Marketing Conference (In-person or Virtual)

• The DIY Tourism Marketing Conference provides you with the latest digital strategies, resources, and tools so you can reach potential visitors and motivate them to visit.

AI Virtual Training Sessions

• Monthly hour-long virtual sessions about AI ethics, tools, and marketing implementation that feature different experts each month

We designed DIY Tourism 365 to address the challenges in your day-to-day marketing workflow by offering support, guidance, and practical experiences throughout your learning journey.

DIY Tourism 365 is an ongoing, deeply personalized opportunity to equip professionals like you with the knowledge, tools, and support needed to thrive consistently in the travel and tourism industry.

The conference's full schedule and session details will be announced on DIYTourismMarketing.com in the summer of 2024.

Discounts are available for group tickets. Contact the JB Media Institute for questions via email at sarah@jbmediagroupllc.com or by phone at 828.490.9299 ext. 2.

Please Note: No refunds will be given to cancellations received after October 11, 2024. Refunds before October 11, 2024, will incur the loss of Eventbrite processing fees. Tickets can not be used for credit to future events. Tickets can be transferred to another person's name, or in-person attendees can switch their ticket to virtual to attend the hybrid instead.