America's Beauty Show

Donald E Stephens Convention Center

5555 North River Road, 60018, Rosemont, IL, United States

Dawn Maloney, Founder

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MakeupClasses.com is the leader in beauty education with its patent pending anatomical makeup application and makeup according to lighting theories (Patent Pending 63/716,477). We are the only company in the world that teaches these theories. Our classes and events are informative and fun. Celebrity makeup artist and founder, Dawn Maloney creates and curates all of the company's classes and events. Join us and bring a friend!Driven by her passion to help others unearth their inherent beauty, Dawn invites you to embark on a transformative journey under her guidance.Her extensive portfolio features a spectrum of professional engagements, encompassing renowned platforms such as Fox News Channel, Fox Business Network, Fox Sports, MLB, ESPN, MSNBC, and a myriad of other distinguished outlets. Additionally, Dawn's illustrious clientele includes notable celebrities, along with contributions to independent films, corporate videos, photoshoots, NYC Fashion Week, special occasions, and theatrical productions.​Dawn Maloney stands as the visionary force behind MakeupClasses.com, a beacon of intellectual stimulation and heartfelt inspiration. Beyond her role as a makeup artist and educator, Dawn radiates as a motivational speaker, published author, YouTube personality, and career coach, captivating audiences with her unparalleled credibility, infectious personality, and wealth of experience.​With a profound commitment to education, Dawn has empowered over 5,000 aspiring makeup artists worldwide, earning acclaim as a keynote speaker at the prestigious 2022 American Association of Cosmetology Schools (AACS) Career Educator's Alliance (CEA) Conference in Las Vegas. She has also authored and produced an acclaimed 18-video series for Crown Brush, serving as an educational cornerstone in cosmetology schools globally.​Dawn's innovative training programs, notably her acclaimed Advanced Makeup Techniques Courses, have left an indelible mark, imparting invaluable skills and techniques to students across 22 major US cities. Her methodology, featuring 49 distinct face shapes, 36 lip combinations, and 24 eye combinations, stands as a hallmark of innovation within the beauty industry.​At the core of Dawn's ethos lies a profound dedication to transformation—a sentiment embodied in her life's mantra: "The Makeover." While she excels as a makeup artist by trade, Dawn's true essence lies as a "makeoverist" at heart, embracing personal growth and metamorphosis. Her unwavering commitment to uplifting women and girls resonates globally, underscored by her philanthropic endeavors supporting domestic violence and addiction charities.​Dawn holds a BA in Broadcasting from Montclair State University, with a specialized focus on Women and Gender Studies, complemented by a New Jersey State Cosmetology License. She resides in New Jersey with her cherished husband and children, epitomizing a life dedicated to enriching the lives of others with compassion, generosity, and boundless love.