ABOUT BCCAThe British Columbia Cattlemen's Association (BCCA) has been the official voice of cattle ranchers throughout British Columbia since 1929. For more than 80 years, the Association - whose membership is close to 1,200 ranchers - has represented the interests of beef cattle producers in the province of BC. BCCA is proud to work on behalf of approximately 72% of the provincial cattle herd.MISSIONOur mission is to maintain a healthy cattle industry that provides quality beef products to consumers and is guided by strong volunteer membership, environmental stewardship, respect for stakeholders and excellent business practices.PURPOSEThe purpose of the BC Cattlemen's Association is to promote, encourage, protect and develop the cattle industry in British Columbia, in an environmentally responsible manner. Although times have changed since 1929, the BCCA's direction remains the same: To maintain and strengthen the sustainability of the BC beef industry.