Dead Good Conversations

Earthlings - The healing Cafe

94 Buckingham Street, NE4 5QR, Newcastle upon Tyne, England, United Kingdom

Gloria Ferguson - The End Matters CIC

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I am a passionate social campaigner and entrepreneur, committed to transforming the way we approach end-of-life experiences. I believe that death, rather than being a taboo or feared subject, can serve as a powerful tool to bring meaning and depth to how we live. The personal losses I’ve faced, including the profound privilege of being with 3 family members on their journey to their final moments and beyond, have deeply shaped my passion and vision.As the founder of The End Matters CIC, my mission is to support individuals and families in navigating end-of-life transitions with comfort, grace and clarity where possible. My goal is to empower people to take control of their end-of-life journey, aligning it with their personal values and beliefs as well as having a greater measure of control.Through my training and consultancy services, I strive to break down the barriers surrounding conversations on death and dying by encouraging individuals and families to embrace these topics as integral parts of life, enabling them to have a sense of choice and control as they plan for their future.By integrating my personal journey with professional expertise, I aim to inspire, encourage and support others in contributing to a more death-positive culture. My vision is to help create a world where end-of-life conversations are met with honesty and compassion, empowering people to live with greater intention and leave behind legacies that are meaningful and truly reflect the lives they’ve lived.I provide guidance and resources to help people reflect on their lives, collect and share essential information, and create meaningful legacies through priceless memories.