Farmstrong Walk & Talk at Atholl Estates, Pitlochry

Atholl Estates Farm

Atholl Estates Office, PH18 5TH, Blair Atholl, Perth and Kinross, United Kingdom

Farmstrong Scotland

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Many challenges we face in farming are hard to predict or control. They range from climate events like drought and flood to fluctuations in commodity prices, changing government legislation and new technology.Along with these external factors, come the demands of running any business – financial and production planning, managing cash flow, hiring and managing staff, succession planning etc. These pressures aren’t going to disappear so it’s vital that farmers develop the skills and resilience to cope.Research shows many farmers and crofters are great at looking after their equipment and livestock, but, like many others, they can neglect their own wellbeing. As an industry, we can’t afford to let these pressures reach the point where they damage productivity and affect the lives of families.Farmstrong Scotland is an initiative to help farmers, crofters and their families to cope with the ups and downs of farming and crofting by sharing things they can do to look after themselves and the people in their business.It is a peer-to-peer led programme, driven by scientific information and real-life stories, so together we can share, learn and support our wellbeing.