KISS & TELL LIP LAUNCH EVENT | Hosted by ESW Beauty

The Factory 380

380 3rd Avenue, 10016, New York, NY, United States

ESW Beauty

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About:Born in 2019, ESW Beauty is a clean beauty skincare brand inspired by healthy living and our products are made with clean ingredients, and are vegan, cruelty-free, and sustainable. Our featured products include the Raw Juice Sheet Masks, Plant-Based Milk Masks, & Soothing Tea Facial Tools. We can be found in retailers such as Whole Foods Market, Anthropologie, Free People, Eataly, Wegmans, World Market, and more!Our Story:Our founder, Elina Sofia Wang, struggled with stomach ulcers for many years and in early 2018, she started to live a cleaner lifestyle. She began to pay more attention to the ingredients that she would cook with and try to keep a more wholesome meal plan. Instead of drinking beverages that were overly sugary and had lots of chemicals, she transitioned to raw juices & teas. Besides her change on how she approached her food choices, she also began to transition her beauty vanity to clean skincare products. Elina found that there was no sheet mask line on the market that not only had non-toxic formulas but also had a focus on healthier ingredients. With her years of work experience in the beauty industry and her passion for clean skincare & healthy living, she decided to start her own brand. Elina’s goal was to create beauty products that mix clean ingredients & good-for-you foods with a playful flair in packaging. Her priority was to build a brand that has clean & vegan ingredients, is cruelty free, and is made with sustainable packaging without leaving out the fun.What's Next:ESW Beauty is launching an exciting NEW category on August 24th and will be celebrating with a launch party at The Rose in NYC! It will be a fun night of beauty festivities with learning and trying our new product, lots of photo ops, and food & entertainment!Find Us:Instagram@esw.beautyTik Tok@esw.beauty