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Hi Natalie from 13 Rhythms here.My mission - to end the curse of the expensive hobby! This means that I work with product-based business owners to master their messaging, identify their target audience and set and sell at profitable prices. When transitioning from employment to starting a business there are some risks that are included which are based in really good things - you loving what you do, you wanting to bring joy to others through your products, you wanting "everyone" to be able to access your products. These are beliefs that are understandable but they don't enable you to have a profitable business that is clear to your audience, will generate you a profit and that enables sales.What's needed is for creative and passionate business owners to know their numbers, understand their value and get clear on their target audience, in order to create a successful and fulfilling business. 13 Rhythms coaching, events, training and workshops are all focused on working with you to achieve this crucial goal. I look forward to working with you!