Moonshot Thinking - Elif Boorn, director at Workday

Rotterdam School of Management, Erasmus University (Bayle Building, room JB-50)

50 Burgemeester Oudlaan, 3062 PA, Rotterdam, ZH, Netherlands

BIM Section, Rotterdam School of Management

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Business Information Management (BIM) explores the use and impact of information ‒ and information systems ‒ as a strategic asset for customers, firms, supply chains, business networks, and markets. It investigates the opportunities presented by new information technologies such as mobile platforms, cloud computing, business analytics and social media. At Rotterdam School of Management, Erasmus University (RSM), BIM is part of the teaching and research activities in the Technology and Operations Management department.