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At Beachwood Farm Consulting, I help small and midsize businesses stop selling like a business—and start showing up like a brand.A lot of folks think “brand” means logos and fonts. But brand is really about meaning. It’s the reason people remember you, choose you, and come back again and again. And when you’re wearing 10 hats and running on tight margins, it can be hard to step back and think that big.That’s where I come in.I’ve led global teams, built internal cultures, launched retail brands, and coached creatives across industries. Now, I work one-on-one with small businesses in Maine and New Hampshire to help them move beyond the product—and into their purpose.And in my brand workshops, I teach the brand basics to help you get started on a clear, meaningful foundation you can grow from.When your brand is rooted in meaning, people don’t just buy from you—they believe in you. And that’s what builds loyalty, community, and long-term growth.I’ve spent years building brands and experiences for everyone from global companies to neighborhood shops, and I’ve learned this: strategy only works when it feels human. So that’s how we do things here—practical, honest, thoughtful. No gimmicks. No fluff. All value.