With a degree in fashion retail Sophie, "Phee" spent a decade immersed in the London luxury fashion & lingerie industries before moving to San Diego where she founded her sustainable fashion services brand Positive Phee. After researching the current fashion cycle and the damage that fast fashion has done to our society & environment, Sophie was motivated to explore a niche for clothes swapping, luxury rentals and sustainable styling. When you support Positive Phee you can enjoy a personalised fashion experience while "shopping" guilt free.
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