UCX: The Smarter Way to Grow Your Retail & Ecommerce

Today’s customers shop across multiple touchpoints—whether it’s your website, physical store, social media, or live selling. How can you keep up and grow smarter?

In this webinar, we’ll explore the concept of Unified Commerce and how it helps businesses streamline both retail and ecommerce operations to boost efficiency, improve customer experience, and drive profitability.

Key Takeaways from the Session 

✅ Learn what sustainable digitalization means for your business
✅ Understand the shift in customer shopping behavior
✅ See how EasyStore helps unify your business across channels
✅ Discover how to use data for better decision-making and sales performance

This session is perfect for MSMEs, aspiring online sellers, and retail business owners in the Philippines who want to scale without complexity.

🧑‍🏫 Get to Know Our Speakers

Lee Wei Hong
VP, Merchant Success, EasyStore

Wei Hong has over 10 years of experience in retail and e-commerce transformation across Southeast Asia. He specializes in helping businesses connect their retail and ecommerce channels through unified commerce strategies that drive growth, improve efficiency, and enhance customer experience.

Irene Orane
Business Development Manager, PayPal

Irene brings 4 years of business development and sales expertise across Southeast Asia, with a sharp focus on the Philippine market. She specializes in helping merchants adopt digital payment solutions and elevate customer trust—making her a valuable voice in today's omni-channel commerce landscape.

Marvin Parameo 
Account Executive, LBC Express Inc. - Business Solutions
Large Enterprise Group (Central Commercial District)

With over 5 years of deep logistics experience, Marvin has guided numerous retailers through their digital transformation journey—optimizing delivery, integration, and end-to-end operations. His track record includes helping sellers evolve from single-channel to multi-channel fulfillment.

Who Should Join?

✅ Online sellers using multiple platforms (Shopee, Lazada, TikTok, etc.)
✅ Retail store owners looking to expand digitally
✅ Entrepreneurs aiming to streamline operations and boost sales
✅ MSMEs ready to scale with smarter, more efficient solutions