The Content Advantage Workshop (Fall)

This one-day crash course in content strategy and content operations from Content Science will take your company’s approach from being a cost (or even a liability) into a competitive advantage–and more. Facilitated by Colleen Jones and the Content Science team, this session offers

• Insights based on Content Science research and experience.
• Quotes and perspectives from a variety of content leaders.
• Activities and worksheets to help plan or apply insights.
• Networking with quality content professionals.

This content strategy and operations workshop is for leaders who want to cultivate a vision for content and turn it into reality by overcoming common challenges and understanding success factors. This workshop applies to a variety of contexts, from marketing and sales to communications to self service and support.

By the end of this session, you will

• Establish or update your content vision and strategy.
• Have a high-level plan to evaluate content effectiveness.
• Identify gaps in your organization’s content operations and ways to fill them.
• Know the characteristics of outstanding content leaders.

All participants receive

• A print copy of The Content Advantage.
• A certification in Content Leadership from our academy.
• A certification in Content Strategy from our academy.
• Copies of session materials such as slides and worksheets.

Agenda:

• 8:30 am - 9:00 am Coffee + Breakfast
• 9 - 10:30 am Modernizing Content Strategy
• 10:45 am - 12:00 pm Evaluating Content Effectiveness
• 12:pm - 12:45 pm Lunch + Featured Guest
• 1 pm - 2:30 pm Maturing Content Operations
• 2:45 - 4:30 Advanced Content Leadership + Closing

About Colleen Jones:

A content expert and Star Wars fan, Colleen Jones is the founder of Content Science, an award-winning end-to-end content firm where she has advised or trained hundreds of the world’s leading corporate, nonprofit, and government organizations to become content Jedis. She also is the former head of content at Mailchimp, the bootstrapped marketing platform recognized by Inc. as Company of the Year and acquired by Intuit for $12 billion. A passionate entrepreneur, Colleen has led Content Science to develop the innovative content intelligence software ContentWRX, publish the niche online magazine Content Science Review, and offer online certifications through Content Science Academy.

Pricing:

• 5% discount for 2 attending from the same organization (promo code CA2)
• 10% discount for 3 or more attending from the same organization (promo code CA3)
• 20% discount for Content Science Academy alumni who have previously completed a certification (CARETURN)

Location:

Content Science Headquarters, 2965 Flowers Road Atlanta GA 30341

If you prefer an online workshop, consider our virtual event.

Interested in bringing a custom version of this workshop to your organization? Contact us.

Colleen Jones facilitates discussion during a breakout session at Content Science HQ.

Colleen Jones shares insight about challenges with making content effective.

A view of the social space for breaks and lunch at Content Science HQ.