The Great Debate 2025: Employees build reputation not the media

Brookfield Tower Two

123 Saint Georges Terrace, 6000, Perth, WA, Australia

International Association of Business Communicators (IABC) Western Australia

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WE HELP GOOD COMMUNICATORS BECOME GREATSetting a standard of excellence since 1970, the International Association of Business Communicators (IABC) is a vibrant global membership association with thousands of members from around the world, representing many of the Global Fortune 500 companies.IABC serves professionals in the field of business communication, bringing together the profession’s collective disciplines. We deliver on theGlobal Standardin communication through our educational offerings, certification, awards program, resource library, online magazine and annual World Conference.We support our community of business communication professionals with innovative thinking, shared best practices, in-depth learning and career guidance.OurGlobal Standardand career purpose define the communication profession.​Our members develop their communication knowledge by connecting with like-minded individuals, empowering professional development. Our members become industry leaders who are recognized for their outstanding communication work and contribution.