Join 时尚与美容 upcoming events being held in Niigata. Niigata is a picturesque coastal city in Japan's Chubu region, known for its scenic beauty, abundant nature, and rich cultural history, offering visitors an unforgettable experience with its renowned hot springs, exquisite local cuisine, and premier ski resorts, as well as the famous Niigata Festival, where one can enjoy a spectacular display of fireworks and traditional performing arts.