Join九 upcoming events being held in Sapporo. Sapporo, the largest city on the northern Japanese island of Hokkaido, is known for its stunning natural beauty, snowy winters, and unique festivals, including the famous Sapporo Snow Festival, as well as its vibrant food and drink scene, which features locally-sourced seafood, fresh dairy products, and the city's signature beer, making it a must-visit destination for travelers seeking a rich cultural and sensory experience.