4VI

4VI is a social enterprise created to ensure travel is a force for good — forever. Headquartered on Vancouver Island, the organization takes a holistic approach to its work through the use of four pillars of social responsibility: businesses, communities, culture, and the environment. 4VI is putting its expertise into action by delivering innovative tourism advisory services for destinations and businesses through its for-profit arm. In addition, 4VI proudly provides regional destination management services for the Vancouver Island Region through an agreement with Destination British Columbia. 4VI is the first destination management organization of its kind to not just commit to changing how tourism is managed, but to developing the corporate structure as a social enterprise that drives this much needed change.

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