Curbside Cycle

Curbside Cycle is an institution in Toronto's lively Annex neighbourhood, and a fixture in North America's rapidly emerging bike culture. We were established, unsurprisingly, by the side of a curb in Toronto, Ontario, Canada in 1991. Back then, we were little more than a nomadic group of cycling enthusiasts travelling around to different locations offering modifications and repairs from under a tent. Even from this humble beginning, we had a clear vision of who we felt was underrepresented in the bicycle market: our focus was, and continues to be, the neglected urban cyclist. In the early ‘90s, we were one of many ragtag operations across North America converting old road bikes into flat bar bikes (a trend the industry would later adopt, labelling the converted bike design a Hybrid bike). Around the same time the hybrid was catching on, we finally found a permanent home: acquiring our storefront in the Annex, just northwest of the University of Toronto campus.

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