Macron

Macron is an iconic Italian brand of high-performance sportswear that has achieved extraordinary growth over the past 20 years. Our success is fuelled by a relentless passion for innovative design, superior quality and cutting-edge technology. By deeply understanding the needs and aspirations of teams, athletes, and sports enthusiasts, we consistently develop products that inspire individuals to unleash their full potential, while fostering a strong sense of team spirit that helps everyone become the best version of themselves.A Success StoryMacron was founded in Bologna, Italy in 1971 and started its business as a sporting goods shop.In the 1980s, Macron transformed from a sporting goods shop to a small manufacturing company and began producing garments for the leading sportswear brands of the time, such as Champions.Later, in the 1990s, Macron created its own brand and combined production for other brands with that of its own brand.Macron's adventure in professional soccer began in 2001 with its first sponsorship of a top club: Bologna FC 1909.Since then, we have sponsored more and more clubs and federations around the world, in many disciplines. Today, Macron is the technical sponsor of more than 90 professional clubs, national teams and federations of different sports in over 25 countries.Our journey of growth and success has spanned over 50 years, leading to remarkable results. Since 2004, our turnover has surged from €10 million to an estimated €220+ million by 2024, with over 80% of our revenue generated from international markets.A Clear MissionMacron is a blend of Italian design, quality, innovation and beauty combined with functionality. We are a company that never stands still, but strives to improve every day.We have a very strong R&D department, that is constantly working on creating stylish and cutting-edge products.We always try to be one step ahead in identifying new trends in terms of fabrics, fittings and styles.Our name derives from the Greek prefix “μακρo” (makro), which means “large”. Our ambition and commitment are therefore embedded into our name.Our company logo, the Macron Hero, represents an athlete rejoicing at having achieved his or her goal. It embodies our philosophy: #BecomeYourOwnHero. The payoff emphasizes that everyone should strive to become the best version of themselves.

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