The Sales Lab

Reza Nazarinia, MBA | The Sales LabReza Nazarinia is a nationally recognized sales strategist, keynote speaker, and author of The Sales Lab: Redefining Sales & Cracking the Code to Scalable Revenue. With 25+ years of experience across SaaS, medical devices, healthcare, construction, and professional services, Reza has led revenue teams, scaled organizations, and trained professionals at every level—from aspiring grads to seasoned executives.As the Founder and CEO of The Sales Lab, Reza helps companies break free from outdated sales tactics and build structured, scalable systems that drive predictable growth. His consulting and training work spans industries and includes 1:1 executive sessions, team-based transformations, and national sales programs.About The Sales LabThe Sales Lab is a boutique consultancy and training firm focused on helping companies:Engineer scalable revenue enginesAlign their sales, marketing, and leadership teamsCreate a culture of accountability and sales excellenceOur methodology blends data-driven strategy, sales psychology, and proven systems to eliminate guesswork and build long-term revenue results. We work with startups, scale-ups, and established organizations who want to fix the foundation—not just improve the pitch.Our Events & ExperiencesWe host a mix of:Live Workshops & Mini-Masterclasses (public sessions for professionals, founders, and students)Private Corporate Trainings (customized team-based intensives)Keynote Speaking & Guest Lectures (universities, conferences, leadership forums)Tactical Sales Clinics (90-minute rapid-fire sessions focused on real-time problem-solving)Whether you’re a founder building your first sales team, a student preparing to enter the field, or a VP ready to level-up your leadership—our events are designed to deliver clear strategy, practical tools, and immediate takeaways.

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