The Boujee Boss Pop Up Market, organized by Danyella Berry-Terrell was officially birthed in 2021. Danyella has participated in over 100 business expos throughout the Southern Region since 2015. Danyella's planning experiences includes annual parties, social work, leadership and church conferences, events for local communities and organizations throughout Mississippi. The most recent of these key events attracted small business owners, patrons, and community supporters totaling over 500 from Mississippi and surrounding States. A major goal of the company is to transfer economic best practices and financial literacy to business owners as well as community members. One of the major goals of the company is to strengthen other small businesses and give them proper support and structure for them to build and grow. A key component of this model is giving businesses without a brick and mortar a centralized location without overhead costs to allow them to develop a strong customer base and increase visibility. As well it is the goal of the company to encourage aspiring business owners (adults and youth) to create the necessary framework to become a successful business! In July 2021, The Boujee Boss Pop Up Market opened in the Turtle Creek Mall. Over the past year the location has hosted over 200 businesses from multiple States and professions promoting networking, brand exposure and sustainable business growth.
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