GTM Smarts

Sandra Wear, PrincipalSandra is a 2x SaaS founder turned fractional executive and advisor to early stage tech companies. She’s featured in Innovation Nation about successful tech entrepreneurs and Canada 150 Women.Significant career milestones include closing VC and debt equity for a SaaS company, building a 100 person SaaS company to its successful acquisition for a record-setting amount, defining the product strategy for the transformation of a B2B software company, preparing and coaching a B2C through its successful acquisition by Groupon and helping define part of a wireless mesh stack, ZigBee.Sandra identified a marketplace gap for the commercialization ‘how to’, moving from the lab into the wild. She started GTM Smarts to give first-timers the GTM playbook; it’s based on her 20+ years taking new products to market.

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