“I believe everyone has the right to a joyful and meaningful life—one where your work excites you, supports your ideal lifestyle, and gives you complete freedom over your time, energy, and choices. Too often, we build our lives based on societal expectations rather than what truly fulfils us. My work is about helping people break free from that, so they can create success on their own terms—without stress, burnout, or limitations.”Lucy Colson is an entrepreneur, coach and writer focused on becoming best in the world at helping people create fulfilling, joyful, and meaningful lives.Blending psychology, philosophy, business and culture, she analyses social narratives (e.g hustle culture, meritocracy, consumerism, individualism vs collectivism) to help individuals break free from rigid societal expectations to build lives that truly work for them.Lucy’s work goes beyond self-improvement; she uses her insights from her interdisciplinary study and deep, systems-level thinking to design strategies and tools that equip people to craft sustainable, fulfilling, and high-value lifestyles - whether in their careers, businesses, or personal lives. Macro-level critique with micro-level application.”What I want for you is freedom—both in your external life and in your mind. I want you to wake up every day knowing that the work you do excites you, energises you, and is fully aligned with what brings you the most joy and meaning. I want you to have complete autonomy over your time—choosing when, where, and how you work, without stress or burnout. I want you to reach a point where success feels effortless, where you no longer have to trade your peace of mind for financial security.But more than anything, I want you to have the confidence and self-mastery to build this life on your own terms—free from fear, self-doubt, or societal conditioning. To be so clear on what you want that nothing can stop you.If you feel like your current work or lifestyle isn’t fully aligned, or if you’re craving more joy, ease, and freedom in your success, that’s where I come in. Let’s design a life that works for you—not the other way around.”