Theresa Goodwin

Theresa Goodwin is a seasoned brand strategist, entrepreneur, and marketing expert with over 20 years of experience helping businesses optimize their brand value. As the CEO of Boldthink, she specializes in transforming organizations through strategic brand activation, market positioning, and demand generation. Her expertise spans industries from higher education to supply chain and professional services, with a keen focus on aligning branding with business growth. With a strong analytical mindset, she distills complex data into actionable insights, bridging the gap between branding, economics, and marketing performance.

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